EXPANDING CHINA-SOUTHEAST ASIA BUSINESS EXCHANGE

Shanghai DLG and MP Singapore Partner to Expand
MICE Programme for Technology Companies in Southeast-Asia


SINGAPORE, 5 JUNE 2024 – DLG Exhibition & Events Co., Ltd. (DEXPO), a leading organiser of trade exhibitions and events in China, and MP Singapore Pte Ltd (MP Singapore), a global full- service events management, marketing and community engagement company, today announced the signing of an agreement to collaborate and jointly invest in expanding China- Singapore Technology Enterprises Exchange Activities and Meetings, Incentives, Conferences & Exhibitions (MICE) programmes.

This strategic partnership focuses on the Southeast-Asian market, targeting Brunei, Cambodia, Lao PDR, Malaysia, Myanmar, Philippines, Singapore, Thailand, and Vietnam. Through this collaboration, DEXPO and MP Singapore will leverage their combined expertise and network to organise and host high-quality technology exchange programmes. These programmes will include industry conferences, trade delegations, and matchmaking events to facilitate business connections and technology transfer between Chinese and Southeast Asian companies.

The presence of Singapore businesses at the World Artificial Intelligence Conference (WAIC), 4-7 July 2024 in Shanghai, and Chinese businesses at AIMX Singapore (AIMX SG), 28-30 October 2024, respectively will mark the first of many of such collaborations enabled by this collaboration between DEXPO and MP Singapore.

“This partnership with MP Singapore is a significant step forward in our mission to connect Chinese and Southeast-Asian businesses within the technology sector,” said Joes QIU, Vice President, DEXPO. “By combining our resources and expertise, we can create valuable platforms for technology exchange and facilitate the growth of the MICE industry in the region.”

Jason NG, Managing Director, MP Group, added, “We are excited to partner with DEXPO to strengthen our existing offerings in Southeast-Asia, and create new exciting opportunities for businesses in both regions.”

 

MEDIA CONTACTS

Zoe ZHANG
Email: zhangmengzhao@worldaic.com.cn
Project Manager, WAIC General Office
Shanghai DLG Exhibitions & Events (GROUP) Co., Ltd.

Kevin LYU
Email: lvshougang@dlg-expo.com
Assistant General Manager, Business Development Department
DLG Exhibition & Events Co., Ltd.

Vincent YAP
Email: Vincent.yap@mpinetwork.com
Vice President, Strategic Marketing and Business Development
MP Singapore Pte Ltd

 

About DLG Exhibition &Events Co., Ltd.

DLG Exhibitions & Events Co., Ltd. (hereinafter referred to as the “DEXPO”) is a comprehensive state-owned listed company that combines industrial operations with capital management and one of the important subsidiaries of Donghao Lansheng (Group) Co., Ltd., a major state- owned backbone group.

As domestic exhibition industry leading enterprises, DEXPO guided by the IP Strategy, integrates resources across the full industrial chain in the convention and exhibition industry that involves conventions, exhibition and events and venues. Its business covers convention, exhibition, and event organization, venue operations and full-industrial-chain services. DEXPO is committed to building the brand with multiple UFI-certified projects and industry- leading projects. It has hosted, organized, and served over fifty projects for conventions, exhibitions, and events throughout the year, covering 1.2 million square meters of space, serving nearly 1.5 million people, and garnering online exposure of over 8 billion. By making significant efforts to build Exhibition brand, DEXPO has become the first group of only exhibition enterprises that have passed the certification of “Shanghai Brand”.

 

About MP Singapore Pte Ltd

The MP Group (MP) is a global full-service agency specialising in connecting and building ecosystems, events management, marketing and community engagement.

Established since 1987, MP embodies more than a quarter century of event building, marketing and management experience in both Eastern and Western cultures, practices, and business philosophies. We bring world-class talent, industry expertise, and incredible enthusiasm into the design and management of extraordinary online-to-offline experiences for your organisation.

MP is part of Pico Group, a global group of agencies specialising in engaging people, creating experiences and activating brands for businesses, institutions and governments. As part of the Pico group, MP has unlimited access to a wide network of industry contacts and resources. Pico Far East Holdings has been listed on the Hong Kong Stock Exchange since 1992.