Does it really help a company, especially a startupl to incorporate AI into “almost anything and everything”? Like any new technology, AI companies must demonstrate to potential customers how their product can enhance efficiency, enable innovation, and cut costs while increasing productivity.

Hear the full version in our Podcast as we deep-dive into how AI startups can grow and scale in Asia.

One way that companies can do this is to focus on automating processes and providing personalized customer service. An example is how budget airlines are using AI to improve customer interaction, an area where many airlines struggle. Startups can leverage AI to fill gaps in traditional business models.

However, the AI landscape has become very competitive. Countless startups are developing similar tools, meaning companies must differentiate themselves to stand out. Startups can be data-centric, specializing in data collection and selling these solutions to other startups.

Appealing to Investors

Many startups struggle with sales, both to investors and end consumers. When pitching to investors, it’s important to demonstrate not just the product but the team’s capabilities and a realistic product roadmap. Investors want to see a clear business model and understand how the company will make money.

Some investors don’t want to lead the investment, preferring to let others take charge. Others may have invested in a similar business, which can be beneficial or a red flag. Finally, some investors focus on the company’s vision, infographics, product demo, and potential markets.

A business model encompasses people, products, and processes. It should demonstrate how the company will make money and its flexibility to evolve. The company’s core values should be solid, driven by a capable team.

Growing in New Markets

For startups looking to expand overseas, understanding demand is crucial. They need to identify the decision-makers in the target market. Language and communication can be significant challenges, especially when English is not the primary language for either party. Exchange rates and tax implications are other factors that can impact a company’s bottom line. Startups should also carefully consider if their product is practical for the new market.

Overall, the AI landscape in Southeast Asia is vibrant and rapidly evolving. Startups that can differentiate themselves, build a strong team, and develop a solid business model have the potential to succeed in this exciting market.